Introduction
Mikfy is a rising skincare brand that draws inspiration from Korean beauty culture. When they approached us, they had a bold vision: a brand that felt luxurious yet minimal, global yet rooted in authenticity. Our task was to turn that vision into a distinctive identity system that would stand out across packaging, digital, and physical touchpoints.
Challenges
Mikfy needed a brand identity that could instantly position them in the premium skincare space, without overwhelming the senses.
The market was saturated, and differentiation through subtlety was key.
Our Approach / Solution
We built the brand around the idea of refined minimalism—pairing a soft beige and rich burgundy palette with elegant serif typography.
A floral emblem above the “i” in the wordmark added personality and softness, while the layout system was designed to scale across digital and physical formats.
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